Commercials airing from four of PMVB’s 10 partners
Pocono Mountain Visitor Bureau winter advertising campaign, began running in December within the metropolitan areas of New York City and Philadelphia, as well as along their major arteries and the New Jersey Transit system. The campaign features static billboards and interior rail cards and platform posters from the PMVB and 10 leading regional partners, including Blue Mountain Ski Area, Camelback Mountain, Cove Haven Entertainment Resort, Fernwood Resort, Great Wolf Lodge, The Inn at Pocono Manor, Kalahari Resorts and Conventions, Shawnee Mountain Ski Area, The PMVB Ski Committee and Woodloch Resort.
Commercials from four partners, Camelback Mountain, Cove Haven Entertainment Resort, Great Wolf Lodge and Kalahari Resorts and Conventions along with live Pocono Mountains Web Cam Feeds are airing on WCBS, WNBC, WPIX and WTXF through the winter. The Live Web Cameras are also available in a new, redesigned format on the PMVB’s website. The new layout allows visitors to see more clearly the locations of the cameras throughout the region.
The campaign is expected to reach and increase visitation to the four-county destination by capturing its energy and natural elements. The public can participate in the bureau’s social media engagement with Twitter (@PoconoTourism) and Facebook (facebook.com/poconotourism) by tweeting and posting photographs of the campaign and sharing their Pocono Mountains photos on Instagram with the hashtag #TakeONPocono.
Pike Chamber to install officers
The Pike County Chamber of Commerce will hold its annual Installation Dinner and General Membership Meeting 5:30 p.m. on Jan. 28 at the Waterwheel Cafe in Milford where it will induct new Directors and install the new slate of Officers for 2015.
Any person or business wishing to attend must call and make a reservation by Jan. 23 at 570-296-8700. The fee for dinner is $31 for Pike Chamber members and $41 for nonmembers and will begin at 5:30 p.m. there will be a cash bar and there is plenty of parking in the west lot near the bar entrance.
The mission of the Pike County Chamber is to accelerate business growth in Pike County by representing business in promoting economic development while preserving and enhancing the community’s quality of life, by providing value-added programs and benefits to promote membership and to help members achieve success and by building partnerships and coalitions for business to effectively work with community, government and educational organizations in shaping public policy.
For details about joining the Pike County Chamber of Commerce, call 570-296-8700, or visit pikechamber.com.
Price Chopper partnering with Aureus Health Services
Price Chopper Supermarkets, which includes a store in Middle Smithfield, is launching its new specialty pharmacy program, which expands pharmacy services in an effort to provide more convenient and personalized solutions for patients living with chronic and complex health conditions. This program is part of a partnership with Aureus Health Services, a specialty pharmacy and health management company based in Pittsburgh with locations in the tri-state area and Missouri
“This partnership between Price Chopper Supermarkets and Aureus Health Services is certain to be a success, given our combined commitment to providing patients with a more convenient and personalized option to treat their chronic and complex health conditions,” said Kathy Bryant, Price Chopper’s Vice President of Pharmacy. “Our patients will reap the benefits of having all of their medication needs managed locally by their neighborhood pharmacist, with whom they have a strong and trusting relationship.”
Price Chopper’s new program will provide patients with access to specialty medications, which can be complex to administer, have a high cost, and/or require special storage or handling, at their local community pharmacy.
Chronic diseases that are typically treated with specialty medications include rheumatoid arthritis, psoriatic arthritis, hepatitis, psoriasis, ulcerative colitis, HIV/AIDS, multiple sclerosis and Crohn’s disease.
Michael Nameth, CEO Aureus Health Services. said, “Price Chopper’s position in the market and local access is perfectly suited for a hands-on approach to specialty pharmacy and we are thrilled to support them with this mission.”
Specialty medications require strict adherence to a treatment plan aimed at successful outcomes, making Price Chopper’s specialty pharmacy services an integral component of a patient’s holistic health care plan. Additional services include providing educational resources, developing an individualized clinical care plan, coordinating insurance benefits, finding financial assistance to help patients afford their medications and ensuring continuous patient care throughout treatment.
In addition to the new specialty pharmacy program, Price Chopper pharmacies offer signature programs such as Diabetes AdvantEdge, immunizations, medication therapy management and medication discounts through the RxAdvantEdge Plan. For more information, visit pricechopper.com.