How to Read Your Website Report

Periodically, companies gather data and compile reports that the company owner(s) will read to determine the financial and operational health of the business. These reports are critical in knowing the areas that are doing well and the points that need to be improved. 

Although reports like the financials, sales, and other operational information are given attention, website reports aren’t usually given the same necessary importance. 

As a matter of fact, some companies haven’t even generated their website reports that they can get from tools such as Google Analytics. If you would like to start doing so, here is how to read your website report.

Start off by reviewing general audience numbers

The first place to start reading your website report is the general audience numbers. These statistics have a section that can notify you of how many new users you received in that specified timeframe. 

You can subtract the new users with the total amount of people that used the site and can get a total of returning individuals. It might be worthy of determining the bounce rate and identifying what causes it by consulting Kansas City web designers for the best solution. 

Look into audience demographics

Once you have identified the overall audience of the site you are managing, Kansas City SEO services recommend learning more about it. You can do so by looking into the demographics of the audience. 

Google collects that data and can be used in analytics afterward. This helps the companies to know exactly who they are directing their marketing efforts to. That can help you improve marketing strategies and make them more personalized.

Pages per session

Getting users engaged with the content you post is a great indicator that shows that your website is interesting and meaningful. If people spend more time on it, they will be more prone to recommend the content you post or share it on social media. 

In either case, you stand to get more online traffic but you won’t know how you are doing unless you check the pages per session metric. 

Users that go to different pages of a website show that they are interested and engaged in the content they are reading. That makes this metric very important to identify if you need to improve the content you post or include more internal links.

Identify where visitors find you

Identifying where customers find you is critical for cost savings and reaching a wider audience. Many businesses use paid advertising and that traffic comes at a cost. It will be a shame if that channel doesn’t have a positive response rate. 

You may be surprised that the platform that you don’t pay for generates more leads than the one that charges you. Whenever you have to read your website report, ensure that you don’t overlook this section because it can save you money in the long run.

Pay close attention to the conversion rate

The conversion rate is one of the most critical metrics that will notify you if the strategy you’re using is working. You can set goals for yourself on what steps you would like your traffic to take. 

For example, some may set up a contact form and prompt users to sign up, and if there are people who take that step, that is counted as a conversion. 

You don’t have to stress when trying to figure out how to measure this metric. There are many online tools to do all the calculations for you and present it in form of reports. However, it is vital to keep a close eye on it and see if it improves or gets worse.

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