The Best Ways to Promote and Grow Your Local Business

Unlike huge corporations, local business doesn’t have the luxury of a massive marketing budget. Instead, you’re constantly seeking new ways to promote your business without spending a fortune doing it. 

The advantage you have over big companies that operate country or worldwide is that your business functions in a local, relatively small geographical area. This is where the focus of all your marketing activities should be as it helps you build enough business for expansion into other areas to become a possibility.

Here are some innovative ideas for local business marketing.

Customer referral programs

Consumers are more likely to support a business when someone they know or trust has referred them. More than 80% say that someone close to them plays an active role in their purchasing decisions.

Incentivize your customer referral program by offering the existing customer a reward each time they refer customers, such as a voucher to use the next time they buy goods or services from you. Offer the new client a first-time customer discount to persuade them to try your business.

Online marketing

Given how much business is conducted online these days, you cannot afford to miss out on the potential transactions your online presence could generate. One of the primary aims is to get your company’s name at the top of the results list for an online search. 

This requires you to use social media and online business listing services and your business website. To make the most of these efforts, you need to use local SEO keywords and utilize the best link building services. SEO for Growth helps users decide which professional services to use to make the most of online marketing opportunities.You can do a lot of this legwork yourself, but it takes time and training to make the most of it. Kansas City SEO experts recommend using an agency that can track and find the right keywords and give you expert link-building advice. By implementing these in your social media posts, business listings, and in the content on your webpage, you’ll see your search ranking climb nearer to the top.

Customer loyalty rewards

Over 80% of consumers are more likely to utilize your services if you have a loyalty rewards program. People like the idea of getting something for free in exchange for supporting your business. The rewards don’t need to be extravagant and cut into your bottom line if you think creatively. However, most people associate customer loyalty with a monetary value, whether it takes the form of a voucher, discount, or freebie.

Use a card that you punch or put stickers on as a simple approach to initiating a customer loyalty rewards program. For example, after a certain number of appointments, a hairdresser might offer a complimentary treatment. Alternatively, consider offering a discount on future purchases once the client has spent more than a set amount at your business.

Create public visibility

Community members place great emphasis on corporate and social responsibility programs and companies that endorse sustainability in their work approach. Whether it’s sponsoring a local Little League baseball team or organizing a local cleanup, this will raise your business profile in the community.

To make the most of your efforts, you need publicity from local media, such as newspapers, radio, and television stations. One of the best outcomes you should strive for is online coverage from local outlets, as this adds to your online presence as well. When individuals, companies, and media outlets are posting about your company, they can create backlinks to your website, which improves your online search ranking even further.

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