Superman, Russell Brand and Mike Tyson

Right to the links:

kneel before ... oh forget it, you've heard it before

kneel before ... oh forget it, you've heard it before

Is anyone else a little surprised at how much press the new Superman movie is getting? Whoever is in charge of this publicity campaign is drawing up the blueprint for how anyone should release this kind of information. The three big cast announcements — Henry Cavill as Superman, Amy Adams as Lois Lane, now Michael Shannon as General Zod — all have been released on a Sunday, a time when you can dominate the news for two days. The slow Sunday news cycle allows you to kill Sunday, then the Monday too as the people like me who have allergic reactions to working on weekends come back and Monday and talk about it then. Just like I’m doing now. That’s extra days of free press for people to get excited about this. Why hasn’t anyone thought of this before? For Superman fans, it’s just a relief that it looks like there won’t be any Lex Luthor involvement for the third straight franchise. Sure, he’ll have to show up at some point, but why start a new franchise with the same old, same old? General Zod was used in Superman II and briefly in the original, but at least it feels fresh. To just blandly use Lex Luthor again would have been a signal to me that they just don’t have any fresh ideas. As long as they don’t get Eddie Murphy to star in the next one as some kind of computer hacker, then this franchise is on the right track.

If you’re a publicist for Russell Brand, you’ve got one of the most awkward jobs on earth today. On one hand, you’ve got to tell the world that he nailed down the biggest movie in America for the second week in a row with Hop. Who cares if he never shows his face and he’s only a voiceover guy? He’s #1!!! But here’s the, umm, awkward part. The movie Hop beat out was Brand’s Arthur remake, the one that was supposed to solidify his superstar status. Since it pretty much bombed, now you’re stuck plugging Hop as we head into the real Easter season. Still not sure why they decided to put those movies out back-to-back. Arthur was supposed to come out at the end of the month, but moved out of it, apparently to avoid Fast 5. Whatever. Three more weeks until the summer movie season starts. Look on the bright side, you could be on the publicity team for Your Highness trying to figure out a way to spin that.

who would have ever thought she was a bad idea? rutgers did, that's who!

who would have ever thought she was a bad idea? rutgers did, that's who!

Good move Rutgers! When you need someone to make people forget about a reality star, there’s only one man to call. Bruuuuuuuce! Springsteen! The Boss! Maybe this was the Rutgers students’ plan from the start. Maybe they knew Springsteen was unattainable for $32 grand, so they went out and found the worst representation of New Jersey they could find, even though she’s not even from New Jersey, she just vacations there. Once they had her, they planted the story in the press about paying more for Snooki than Toni Morrison, knowing it would (rightfully) incite outrage. The students take their lumps for a couple weeks and look like saps, giving Jersey a bad name. I mean a worse name. Anyway, then they start a public campaign to bring in Springsteen, knowing it’s hard for him to watch Jersey’s name get tainted. Bingo! You’ve got yourself a concert in the quad, just like you wanted all the time. Well played, Rutgers. Well played.

The big winner in this whole thing is Toni Morrison, who looks like a queen right now and is the face of sanity in this mess. But not many people are bringing up that she herself is charging $30,000 to speak for a half-hour to a bunch of kids who won’t remember anything she said the next morning? $30,000! To do a favor to some kids and promote yourself! When Brad Pitt has a movie to plug, Jay Leno doesn’t pay him to come on, Pitt goes on for free. Toni Morrison shouldn’t do it for free — but she shouldn’t be charging $30,000. Since she is, she better be donating a good chunk of that to charity.

thank you, thank you, thank you, for resisting to make mike tyson a tattoo artist in hangover 2. although maybe it's because he's already in it somewhere else.

thank you, thank you, thank you, for resisting to make mike tyson a tattoo artist in hangover 2. although maybe it's because he's already in it somewhere else.

Crap! The scrapping of Liam Neeson’s cameo in Hangover II looks above the board. There really doesn’t seem to be anything wrong here, this just looks like a case of wrong time, wrong place, so it’s a move along, nothing to see here thing. Actually, it’s kinda good news. Since I saw the full-length trailer, I’ve been really, really worried that they just lazily repeated the script from the first movie. Which would suck, even though I really, really liked the trailer. So now that they’re about six months from the release date and going through reshoots, the pressure has got to be mounting. So who do you think the first name that was thrown out there was to replace Neeson’s part was? Had to be Mike Tyson, right? That’s easy (cheap) laughs, it’s yet another shout back to the first one and I’m pretty sure Tyson can take a quick break from his pigeons to shoot it. But to everyone’s credit, they resisted that urge. Whoever the voice of reason was on that one, they deserve a raise.

A Deadpool movie sounds like a fantastic idea, but it just seems like something that’s going to fall by the wayside. It’s going to drag out for a couple months, Ryan Reynolds will end up pulling out, they’ll find someone less qualified to take his spot, it will start to take on the look of a B-movie, Fox will get spooked and the next thing you know, you’ll never hear about it again.In five years, when Reynolds is doing press for Green Lantern 3, someone will ask him about Deadpool and he’ll say something along the lines of, “Oh, I’d still love to do it, I wish it could happen, but it’s something where we can’t all get on the same page.” And that will be that.

rewrite history all you want. we know the truth.

rewrite history all you want. we know the truth.

I love sports and I love movies, so I’m always up for a good sports movie. I just wish they could be a little more factual. The errors have become a little less glaring in recent years because the way the world is now, we know these stories before they hit the screen and we won’t put up with not getting something at least remotely factual. With something like Hoosiers, we didn’t know the real story until a couple years later when the facts started to leak out. But when you’re doing a movie like Miracle, you dern well better have every fact, every score, every moment exactly how it happened, otherwise we’ll know. We’ve already seen the specials about it at the five-year anniversary, the 10-year anniversary, 15, the 20, and on, and on. My biggest gripe recently came in Secretariat, though it had nothing to do with the horse or the particular races, they had those down pretty well. It wasn’t even E trying to play a sports writer, though that was the biggest stretch since Michael J. Fox tried to play a basketball star. I looked past all of that in the movie because I just love the story of that horse so much. What I couldn’t give a free pass to was the idea that Penny Chenery (played by Diane Lane) was some likable, sympathetic, deer-in-the-headlights horse owner that just happened on to having one of the most remarkable horses that’s ever walked the earth. In reality, she was a cold businesswoman and everyone that met her hated her. To just completely rewrite history because you thought it would make a better story isn’t right.

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