Tag Archives: jerry seinfeld

Do Whatever It Takes, Dude

(This is an extended¬†preview of PopRox column appearing in Sunday’s paper.) When you spend $1.2 billion on the Olympics, you better be ready to make some money off it. NBC thought it did that in 2008 when it it ran countless promotion commercials for the Christian Slater adventure series My Own Worst Enemy. The show […]

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What to Expect from the Super Bowl if You’re Not Expecting Anything

If you still think the Super Bowl is about football, then Bernie Madoff probably wants to talk to you about some interesting investment opportunities. The Super Bowl is now¬†about commercials. It’s about parties. It’s about halftime. And if you get the chance, maybe you can sneak a peek at a touchdown or two. If you’re […]

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