“A smile of satisfaction”
Looking for a “guarantee” on the best overalls you’ll ever buy? Check out those labeled Headlight, which was a brand name of the Larned, Carter & Co. in Detroit, Mich.
Although the union-made overalls you would purchase today would be vintage, current offers to sell and the history behind the aging trousers with the front flaps are alive on the Internet.
Posted on one website are digital copies of decades-old editions of The Pittsburgh Press, and published in the April 21, 1927, issue was an advertisement for Headlight overalls. The overalls were for sale at Kaufman’s store in Pittsburgh.
The ad revealed Kaufman’s sold the overalls at the price of $1.95 per pair. The price increased to $2.15 for the “Extra Sizes.”
According to the ad, Headlight overalls and jackets were made of eight-ounce denim, specially woven and guaranteed to out wear two ordinary pairs.
The trousers and jackets came in blue, white, blue and white and pin check.
Locally, the forever-popular overalls were sold at Levin’s Clothing Store at 502 Main St., in Stroudsburg, a store which has faded from the lineup of small businesses that once populated the borough.
Advertisements for Levin’s Clothing also promoted the sale of the trousers, but with “A smile of satisfaction with every pair.” Levin’s ads appeared in The Morning Press, a Stroudsburg newspaper.